From the Valleys of Kashmir to the World
ITQĀSH was born from a family that has lived and breathed Kashmir's textile heritage for generations. Our founders — master Kani weavers from the Ganaie family and master Sozni embroiderers from the Mir family — have supplied their craft to some of the world's most prestigious fashion houses, including Fendi in 2016.
A Direct Line to the Maker
Today, ITQĀSH brings that same mastery directly to you. No intermediaries. No compromise. Only the finest Pashmina, woven and embroidered by the hands that have always made it. We are rooted in Kashmir and present in Italy — two regions that understand, above all else, that true luxury is never rushed.
Our Founding Families
The Ganaie family are master Kani loom weavers. The Mir family are master Sozni embroiderers. Both families have practised their craft for generations, carrying techniques that have remained unchanged for centuries. ITQĀSH is their story, told directly to the world.
