The Journal
How to Care for Your Heirloom Pashmina
A genuine Pashmina shawl, properly maintained, will outlast you. Here is what we know, and what we recommend, to keep your ITQĀSH piece for a lifetime.
How to Care for Your Heirloom Pashmina
A genuine Pashmina shawl, properly maintained, will outlast you. Here is what we know, and what we recommend, to keep your ITQĀSH piece for a lifetime.
Sustainable Luxury: The Ethical Journey of ITQĀSH
The word ‘sustainable’ has been used so freely in luxury marketing that it has nearly lost its meaning. At ITQĀSH, sustainability is not a communications strategy — it is a...
Sustainable Luxury: The Ethical Journey of ITQĀSH
The word ‘sustainable’ has been used so freely in luxury marketing that it has nearly lost its meaning. At ITQĀSH, sustainability is not a communications strategy — it is a...
The Weaver’s Hand: Understanding the Complexity...
There is a page in a Kani talim that looks, to an uninitiated eye, like a page of music. This is how a Kashmiri shawl is made — one coded...
The Weaver’s Hand: Understanding the Complexity...
There is a page in a Kani talim that looks, to an uninitiated eye, like a page of music. This is how a Kashmiri shawl is made — one coded...
The Origin of Pure Pashmina: From the Himalayas...
High above the tree line, the Changthangi goat grows a coat fine enough to pass through a ring. This is the origin of Pashmina — and the beginning of every...
The Origin of Pure Pashmina: From the Himalayas...
High above the tree line, the Changthangi goat grows a coat fine enough to pass through a ring. This is the origin of Pashmina — and the beginning of every...