{"title":"Shawls","description":"Full-size Pure Pashmina shawls — from plainwoven reversibles and Ikat canvases to the Sozni Jama, where embroidery covers every last centimetre of cloth. The shawl is Kashmir's definitive textile form. These are its finest expressions.","products":[{"product_id":"sozni-jaali-shawl-light-taupe","title":"Sozni Jaali Shawl · Light Taupe","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina shawl of architectural presence\u003c\/strong\u003e — the Sozni Jaali Shawl in Light Taupe features a bold-scale open-lattice weave handcrafted by master weavers in Kashmir. The expanded mesh allows the softness of the Pashmina ground to breathe through the structure.\u003c\/p\u003e\u003cp\u003eA Pashmina shawl with an expanded, bold-scale jaali weave — the lattice openings larger than standard, the pattern operating at a grander visual pitch. More dramatic in its open-work composition, more architectural in effect. The larger mesh structure also allows the softness and drape of the pure Pashmina ground to remain visible and expressive through the weave.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Large-scale woven Sozni jaali open-lattice weave\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609716588878,"sku":"C70","price":650.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/4f7218cd-il_fullxfull.7981835046_cscf.jpg?v=1778249524"},{"product_id":"sozni-hashi-daar-shawl-muted-taupe","title":"Sozni Hashi Daar Shawl · Muted Taupe","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina shawl defined entirely by its borders\u003c\/strong\u003e — the Sozni Hashi Daar Shawl in Muted Taupe features Sozni hand-embroidery running continuously along all four edges, creating a fully framed composition around an undisturbed Pashmina centre.\u003c\/p\u003e\u003cp\u003eHashi Daar — defined entirely by its border. Unlike palla-focused shawls where the end-panels carry the drama, a Hashi Daar Shawl runs its decorative work along all four edges simultaneously, creating a fully framed composition. The undisturbed Pashmina centre breathes between these borders like a silence between sentences.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered hashi (all-edge border)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609716687182,"sku":"C78","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/5f3019ca-il_fullxfull.7981891494_yypw.jpg?v=1778249523"},{"product_id":"sozni-round-shawl-cream","title":"Sozni Round Shawl · Cream","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina shawl of geometric perfection\u003c\/strong\u003e — the Sozni Round Shawl in Cream is organised around a central medallion from which the entire composition radiates outward. Spread flat, it reveals complete symmetry — a rare structural format in Kashmiri weaving tradition.\u003c\/p\u003e\u003cp\u003eA Pashmina shawl organised around a central medallion or circular motif — the round design functioning as a focal point from which the composition radiates outward. Whether achieved at the loom or in hand-finish, the circular form gives the shawl a structural symmetry unlike linear palla or scattered booti formats. Spread flat, it reveals its full geometry.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered round medallion composition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609716719950,"sku":"C77","price":490.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/440ab1e0-il_fullxfull.7981884100_12za.jpg?v=1778249523"},{"product_id":"sozni-palla-shawl-biscuit-brown","title":"Sozni Palla Shawl · Biscuit Brown","description":"\u003cp\u003e\u003cstrong\u003eThe most prestigious placement in Kashmiri embroidery — the Sozni palla\u003c\/strong\u003e — on a Pure Pashmina shawl in Biscuit Brown. Dense hand-embroidery fills both end-panels with full garden scenes, chinar leaves, and classical boteh compositions, each stitch placed by a single needle.\u003c\/p\u003e\u003cp\u003ePalla is the most prestigious placement of embroidery on a Kashmiri shawl — the grand decorative end-panels that crown both terminals of the fabric. A Sozni Shawl Palla carries dense, elaborate hand-embroidery in these panels: full garden scenes (baagh), beloved chinar leaves, or classical boteh (paisley) compositions, each executed stitch by stitch with a single needle.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidered palla end-panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609716818254,"sku":"C69","price":490.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/3fbf45de-il_fullxfull.7981827934_fwf9.jpg?v=1778249522"},{"product_id":"sozni-palla-shawl-taupe","title":"Sozni Palla Shawl · Taupe","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Palla Shawl in Taupe\u003c\/strong\u003e — the prestige of Kashmir's hand-embroidery tradition concentrated in the grand end-panels. Each composition — botanical garden scenes, chinar leaves, boteh arrangements — is executed stitch by stitch with a single needle.\u003c\/p\u003e\u003cp\u003ePalla is the most prestigious placement of embroidery on a Kashmiri shawl — the grand decorative end-panels that crown both terminals of the fabric. A Sozni Shawl Palla carries dense, elaborate hand-embroidery in these panels: full garden scenes (baagh), beloved chinar leaves, or classical boteh (paisley) compositions, each executed stitch by stitch with a single needle.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidered palla end-panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609716916558,"sku":"C68","price":490.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/2e997cf2-il_fullxfull.8029757131_496m.jpg?v=1778249522"},{"product_id":"sozni-jaali-shawl-contrast","title":"Sozni Jaali Shawl · Contrast","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Jaali Shawl where the open-lattice mesh is woven in a contrasting colour\u003c\/strong\u003e — the geometric structure appears to float across the base cloth, bringing the architectural interplay of woven and open sections into immediate visual focus.\u003c\/p\u003e\u003cp\u003eA Pashmina shawl where the jaali (open-lattice) sections are woven in a contrasting colour to the ground — so the geometric mesh appears to float in a different tone across the base cloth. The contrast colour brings the architectural structure of the jaali into immediate visual focus, making the interplay between woven and open sections the shawl's defining character.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni contrast-colour jaali open-lattice weave\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609716949326,"sku":"C67","price":520.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/69bd3951-il_fullxfull.8027101343_9gnt.jpg?v=1778249523"},{"product_id":"sozni-palla-shawl-with-tilla-taupe-grey","title":"Sozni Palla Shawl with Tilla · Taupe-Grey","description":"\u003cp\u003e\u003cstrong\u003eThree traditions woven into one extraordinary Pure Pashmina shawl\u003c\/strong\u003e — the Sozni needle builds the palla embroidery; Tilla genuine gold and silver metallic thread is hand-applied to illuminate the most deliberate points of the composition. A piece historically associated with royalty, made to the same standard today.\u003c\/p\u003e\u003cp\u003eThree traditions in one. The Sozni needle's botanical precision builds the palla embroidery; Tilla — genuine gold or silver metallic thread — is hand-applied to accent and illuminate the most deliberate points of the composition. The Tilla does not replace the Sozni work; it extends it into the realm of ceremonial dress. A piece historically associated with royalty, now made to the same standard.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered palla with genuine Tilla (gold\/silver thread) accents\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609716982094,"sku":"C65","price":560.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/53f20e6b-il_fullxfull.8027083693_dcjp.jpg?v=1778249523"},{"product_id":"sozni-jama-shawl-peach","title":"Sozni Jama Shawl · Peach","description":"\u003cp\u003e\u003cstrong\u003eThe apex of Kashmiri textile artistry — a Pure Pashmina Sozni Jama Shawl in Peach\u003c\/strong\u003e where embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. One needle, one hand, one artisan's months of uninterrupted work — a textile painting.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717047630,"sku":"C66","price":1245.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/8436f162-il_fullxfull.7979141506_fjlc.jpg?v=1778249524"},{"product_id":"sozni-palladaar-shawl-cocoa-brown","title":"Sozni Palladaar Shawl · Cocoa Brown","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina shawl conceived entirely as a vehicle for its palla\u003c\/strong\u003e — the Sozni Palladaar Shawl in Cocoa Brown is oriented around the most ambitious hand-embroidered end-panel compositions possible. The Sozni work in a Palladaar's terminals represents the most elaborate placement in the craftsman's vocabulary.\u003c\/p\u003e\u003cp\u003eWhere other shawls carry palla as one element among several, the Palladaar shawl is conceived principally as a vehicle for its palla — the entire piece oriented around and defined by the most ambitious hand-embroidered end-panel compositions possible. The Sozni work in a Palladaar's terminals represents the most elaborate placement in the craftsman's vocabulary.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered grand palla end-panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717080398,"sku":"C64","price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/bb188036-il_fullxfull.8027077133_k3l3.jpg?v=1778249522"},{"product_id":"sozni-jama-shawl-mauve-pink","title":"Sozni Jama Shawl · Mauve-Pink","description":"\u003cp\u003e\u003cstrong\u003eThe apex of Kashmiri embroidery — a Pure Pashmina Sozni Jama Shawl in Mauve Pink\u003c\/strong\u003e. Every centimetre of the Pashmina ground is worked by a single artisan's hand over months of uninterrupted Sozni needlework. A textile painting in mauve and rose tones.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717113166,"sku":"C63","price":765.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/dec7533c-il_fullxfull.7979103988_ep3k.jpg?v=1778249523"},{"product_id":"sozni-palladaar-shawl-brownish-mauve","title":"Sozni Palladaar Shawl · Brownish-Mauve","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Palladaar Shawl in Brownish Mauve\u003c\/strong\u003e — the entire piece conceived around and defined by its grand Sozni palla end-panels. The most ambitious hand-embroidery placement in the Kashmiri craftsman's vocabulary.\u003c\/p\u003e\u003cp\u003eWhere other shawls carry palla as one element among several, the Palladaar shawl is conceived principally as a vehicle for its palla — the entire piece oriented around and defined by the most ambitious hand-embroidered end-panel compositions possible. The Sozni work in a Palladaar's terminals represents the most elaborate placement in the craftsman's vocabulary.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered grand palla end-panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717178702,"sku":"C62","price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/04d99b5b-il_fullxfull.7979088724_h7qi.jpg?v=1778249523"},{"product_id":"sozni-meemdoor-shawl-slate-grey","title":"Sozni Meemdoor Shawl · Slate Grey","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Meemdoor Shawl in Slate Grey\u003c\/strong\u003e — its flowing, undulating compositions rooted in Kashmir's classical calligraphic tradition. A piece of distinctive cultural identity, unlike any imported or contemporary design.\u003c\/p\u003e\u003cp\u003eMeemdoor refers to a specific traditional Kashmiri design vocabulary — flowing, undulating compositions characterised by rhythmic curvilinear movement, their forms rooted in classical calligraphic tradition. In the Sozni technique, these designs are worked across the shawl surface in a continuous hand-embroidered field. A piece of distinctive cultural identity, unlike any imported or contemporary design.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered Meemdoor (calligraphic curvilinear composition)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717244238,"sku":"C60","price":380.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/d6850e25-il_fullxfull.7972863554_c4es.jpg?v=1778249524"},{"product_id":"sozni-jama-shawl-muted-rosewood","title":"Sozni Jama Shawl · Muted Rosewood","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Jama Shawl in Muted Rosewood\u003c\/strong\u003e — the entire surface covered in hand-embroidery, leaving no part of the Pashmina ground unworked. One artisan. One needle. Months of silence. A textile painting in rose and wood tones.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717277006,"sku":"C61","price":765.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/6ad03d6e-il_fullxfull.7979086324_6lnj.jpg?v=1778249523"},{"product_id":"sozni-palla-grand-shawl-sand-beige","title":"Sozni Palla (Grand) Shawl · Sand Beige","description":"\u003cp\u003e\u003cstrong\u003eThe most expansive expression of the palla tradition in Pure Pashmina\u003c\/strong\u003e — the Grand Palla Shawl in Sand Beige extends the decorated end-panels substantially, consuming a greater portion of the shawl's total length with dense, elaborate Sozni compositions. Full garden scenes, monumental chinar and boteh arrangements fill the expanded canvas.\u003c\/p\u003e\u003cp\u003eThe most expansive expression of the palla tradition. Where a standard palla shawl carries decorated end-panels of moderate depth, the Grand Palla extends those panels substantially — consuming a greater portion of the shawl's total length with dense, elaborate Sozni compositions. Full garden scenes, monumental chinar and boteh arrangements, or intricate floral networks fill the expanded canvas.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered grand palla end-panels (extended format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717211470,"sku":"C59","price":560.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/9795cc63-il_fullxfull.7972853578_suwl.jpg?v=1778249524"},{"product_id":"gi-certified-sozni-jaali-shawl","title":"GI-Certified Sozni Jaali Shawl","description":"\u003cp\u003e\u003cstrong\u003eGI-certified Pure Pashmina — authenticity independently verified\u003c\/strong\u003e — with a woven Sozni jaali open-lattice structure achieved entirely at the loom through the weaver's mastery of warp and weft. The GI certification confirms fibre origin; the jaali weave confirms the weaver's mastery of structure.\u003c\/p\u003e\u003cp\u003eGI-certified Pure Pashmina with a woven jaali structure — the open lattice achieved entirely at the loom through the weaver's manipulation of warp and weft, creating geometric open-work sections without any embroidery. The GI certification confirms the fibre's Kashmiri origin; the jaali weave confirms the weaver's mastery of structure.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% GI-Certified Pure Pashmina (Cashmere) — independently authenticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Woven Sozni jaali open-lattice structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717309774,"sku":"C58","price":560.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/6f142278-il_fullxfull.8020790575_kr14.jpg?v=1778249522"},{"product_id":"sozni-jama-shawl-natural-sand","title":"Sozni Jama Shawl · Natural Sand","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Jama Shawl in Natural Sand\u003c\/strong\u003e — the entire surface covered in continuous hand-embroidery by a single Kashmiri artisan. No ground left unworked. A textile painting that takes months to complete.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717342542,"sku":"C56","price":765.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/a55f7176-il_fullxfull.8020770959_fr9u.jpg?v=1778249522"},{"product_id":"sozni-bootidaar-shawl","title":"Sozni Bootidaar Shawl","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Bootidaar Shawl\u003c\/strong\u003e — khadi vertical stripe architecture provides the discipline; individually hand-embroidered Sozni booti motifs provide the life. Structure and ornament in perfect dialogue.\u003c\/p\u003e\u003cp\u003eKhadi design imposes vertical stripe architecture on the shawl — defined bands running the length of the cloth, creating a strong linear grid. Within and across this structure, booti motifs are placed in Sozni hand-embroidery: individually stitched forms that animate the stripes without overwhelming them. The khadi provides discipline; the booti provides life.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered bootidaar on khadi stripe ground\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717375310,"sku":"C57","price":560.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/0ba179c3-il_fullxfull.8020781143_npme.jpg?v=1778249522"},{"product_id":"sozni-palla-bootidaar-shawl-dark-green","title":"Sozni Palla Bootidaar Shawl · Dark Green","description":"\u003cp\u003e\u003cstrong\u003eTwo Kashmiri embroidery vocabularies in dialogue — palla and bootidaar — on one Pure Pashmina shawl in Dark Green.\u003c\/strong\u003e The grand Sozni palla at both ends commands; the booti motifs scattered across the centre field sustain. The transition between zones is itself a study in how the artisan manages scale and density across a single cloth.\u003c\/p\u003e\u003cp\u003eA shawl of two vocabularies in dialogue: the grand Sozni palla at both ends, dense with elaborate botanical or classical compositions, and booti motifs scattered across the centre field as individual hand-embroidered presences. The palla commands; the booti sustains. The transition between zones is itself a study in how the artisan manages scale and density across a single cloth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered palla end-panels and bootidaar centre field\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717440846,"sku":"C55","price":655.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/96b0341f-il_fullxfull.7972801180_256w.jpg?v=1778249523"},{"product_id":"sozni-bootidaar-shawl-natural-beige","title":"Sozni Bootidaar Shawl · Natural Beige","description":"\u003cp\u003e\u003cstrong\u003eA full Pure Pashmina shawl with hundreds of individually hand-embroidered booti motifs in Natural Beige\u003c\/strong\u003e — unlike zoned palla pieces, bootidaar work distributes Sozni-stitched flowers, paisleys, and botanical forms across the whole cloth. At a distance it reads as texture; up close it reveals itself as hours of disciplined needlework.\u003c\/p\u003e\u003cp\u003eA full Pashmina shawl with Sozni-embroidered booti scattered across its entire surface. Unlike palla pieces where embroidery is zoned, booti work distributes hundreds of individually stitched motifs — flowers, small paisleys, stylised botanical forms — across the whole cloth, each placed and executed by hand. At a distance it reads as texture; up close it reveals itself as hours upon hours of disciplined needle-work.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered bootidaar (full-surface scattered booti)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717539150,"sku":"C54","price":630.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/78cab487-il_fullxfull.7972785630_77ni.jpg?v=1778249523"},{"product_id":"sozni-dordaar-shawl-natural-white","title":"Sozni Dordaar Shawl · Natural White","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Dordaar Shawl in Natural White\u003c\/strong\u003e — defined by a continuous hand-embroidered border running the full perimeter of the cloth. The border frames the luminous plain Pashmina interior with a precise circuit of hand-stitched florals, vines, and geometric forms.\u003c\/p\u003e\u003cp\u003eDordaar — bearing a defined border. A Pashmina shawl where Sozni hand-embroidery creates a continuous decorative band running the full perimeter of the cloth. The border frames the luminous plain Pashmina interior with a precise circuit of hand-stitched florals, vines, or geometric forms. Where the hashi border is often narrow, the dordaar may be wider and more elaborate in its ambition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered dordaar (continuous perimeter border)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717604686,"sku":"C51","price":495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/554dc803-il_fullxfull.7972748902_owfz.jpg?v=1778249524"},{"product_id":"sozni-palla-shawl-dusty-rose","title":"Sozni Palla Shawl · Dusty Rose","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Palla Shawl in Dusty Rose\u003c\/strong\u003e — the grand decorative end-panels crown both terminals of the fabric with dense, elaborate hand-embroidery. Full garden scenes, chinar leaves, and classical boteh compositions, each executed stitch by stitch with a single needle.\u003c\/p\u003e\u003cp\u003ePalla is the most prestigious placement of embroidery on a Kashmiri shawl — the grand decorative end-panels that crown both terminals of the fabric. A Sozni Shawl Palla carries dense, elaborate hand-embroidery in these panels: full garden scenes (baagh), beloved chinar leaves, or classical boteh (paisley) compositions, each executed stitch by stitch with a single needle.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidered palla end-panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717506382,"sku":"C52","price":515.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/4ef01826-il_fullxfull.7972756936_q2vn.jpg?v=1778249527"},{"product_id":"kalamkari-sozni-jama-shawl-multi-colour","title":"Kalamkari Sozni Jama Shawl · Multi-Colour","description":"\u003cp\u003e\u003cstrong\u003eTwo ancient arts. One extraordinary Pure Pashmina shawl.\u003c\/strong\u003e Kalamkari pen-work builds hand-drawn botanical compositions across the full surface. Over and around these, Sozni needle-embroidery adds three-dimensional texture and dimensional stitching that lifts the surface. Jama means complete coverage — both techniques operate across the full cloth. Among the most complex pieces in the ITQĀSH collection.\u003c\/p\u003e\u003cp\u003eTwo ancient arts, one extraordinary piece. Kalamkari pen-work builds the primary design — hand-drawn botanical or classical compositions across the full shawl surface. Over and around these, Sozni needle-embroidery adds three-dimensional texture: floral accents, outline reinforcement, dimensional stitching that lifts the surface. Jama means complete coverage; both techniques operate across the full cloth. Among the most complex pieces in the ITQĀSH collection.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Kalamkari hand pen-work with Sozni full-coverage embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717932366,"sku":"C38","price":970.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/5d8493e0-il_fullxfull.7972589966_nww7.jpg?v=1778249523"},{"product_id":"sozni-jama-shawl-green","title":"Sozni Jama Shawl · Green","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Jama Shawl in Green\u003c\/strong\u003e — the entire surface covered in hand-embroidery by a single artisan over months of uninterrupted work. This is the most labour-intensive piece in the Kashmiri embroidery tradition. A textile painting.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717997902,"sku":"C40","price":1100.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/fe582863-il_fullxfull.7972608118_gagy.jpg?v=1778249523"},{"product_id":"sozni-palla-bootidaar-shawl-green","title":"Sozni Palla Bootidaar Shawl · Green","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Palla Bootidaar Shawl in Green\u003c\/strong\u003e — the grand palla at both ends commands; booti motifs derived from the Persian “buti” animate the centre field. Structure and intimacy in perfect dialogue across a single cloth.\u003c\/p\u003e\u003cp\u003eA shawl of two vocabularies in dialogue: the grand Sozni palla at both ends, dense with elaborate botanical or classical compositions, and booti motifs scattered across the centre field as individual hand-embroidered presences. The palla commands; the booti sustains.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered palla end-panels and bootidaar centre field\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718063438,"sku":"C39","price":560.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/b056e1ae-il_fullxfull.7972599658_pbat.jpg?v=1778249526"},{"product_id":"sozni-dordaar-shawl-black","title":"Sozni Dordaar Shawl · Black","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Dordaar Shawl in Black\u003c\/strong\u003e — Sozni hand-embroidery creates a continuous decorative band running the full perimeter, framing the luminous plain Pashmina interior with hand-stitched florals, vines, and geometric forms.\u003c\/p\u003e\u003cp\u003eDordaar — bearing a defined border. A Pashmina shawl where Sozni hand-embroidery creates a continuous decorative band running the full perimeter of the cloth. The border frames the luminous plain Pashmina interior with a precise circuit of hand-stitched florals, vines, or geometric forms. Where the hashi border is often narrow, the dordaar may be wider and more elaborate in its ambition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered dordaar (continuous perimeter border)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718030670,"sku":"C37","price":495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/4c683229-il_fullxfull.8020529607_pa30.jpg?v=1778249522"},{"product_id":"gi-certified-sozni-dordaar-shawl","title":"GI-Certified Sozni Dordaar Shawl","description":"\u003cp\u003e\u003cstrong\u003eGI-certified Pure Pashmina with Sozni hand-embroidered dordaar perimeter border\u003c\/strong\u003e — the most rigorous provenance guarantee available for Kashmiri textile, combined with a continuous hand-stitched border of defined width and ambition.\u003c\/p\u003e\u003cp\u003eAll the qualities of the Sozni Dordaar Shawl, with GI certification independently authenticating the Pashmina fibre's Kashmiri origin. The GI mark verifies fibre, spinning method, and weaving location — the most rigorous provenance guarantee available for Kashmiri textile. This piece carries both that verification and a hand-embroidered Sozni perimeter border of defined width.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% GI-Certified Pure Pashmina (Cashmere) — independently authenticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered dordaar (continuous perimeter border)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. 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The certification confirms origin; the Sozni needle builds the embroidered components; the jaali sections create architectural open-work through the cloth. Each of these qualities alone marks a distinguished piece — together they define something genuinely rare.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% GI-Certified Pure Pashmina (Cashmere) — independently authenticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered jaali open-lattice sections\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718194510,"sku":"C36","price":560.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/4cc24797-il_fullxfull.7972571466_4qb7.jpg?v=1778249523"},{"product_id":"sozni-jama-shawl","title":"Sozni Jama Shawl","description":"\u003cp\u003e\u003cstrong\u003eThe pinnacle of Kashmiri textile artistry — a Pure Pashmina Sozni Jama Shawl\u003c\/strong\u003e. Every part of the Pashmina ground is worked by a single artisan's hand. One needle. Months of uninterrupted work. A tapestry dense enough to be called a textile painting.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. 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Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718128974,"sku":"C34","price":900.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/358710f0-il_fullxfull.8020497347_b4jd.jpg?v=1778249527"},{"product_id":"reversible-pashmina-shawl-mustard-and-ash","title":"Reversible Pashmina Shawl · Mustard \u0026 Ash","description":"\u003cp\u003e\u003cstrong\u003eTwo personalities. One extraordinary Pure Pashmina shawl.\u003c\/strong\u003e The Reversible Double-Shade Pashmina in Mustard and Ash is woven in two contrasting tones with an interlocking loom construction so that each face presents a different, complementary colour. Turn it over, and you hold an entirely different piece.\u003c\/p\u003e\u003cp\u003eA celebration of the fibre itself. The Reversible Double-Shade Pashmina is woven on the loom in two contrasting tones — an interlocking construction so that each face of the shawl presents a different, complementary colour. No dye-printing. No applique. No embellishment of any kind — only the weaver's complete mastery of thread tension and interlocking planes. Turn it over, and you hold an entirely different shawl. Two personalities, one extraordinary piece of pure Pashmina.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Double-shade reversible interlocking loom weave\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718260046,"sku":"C33","price":260.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/48e087c5-il_fullxfull.8020488553_k0n5.jpg?v=1778249526"},{"product_id":"sozni-palla-daar-shawl-warm-beige","title":"Sozni Palla Daar Shawl · Warm Beige","description":"\u003cp\u003e\u003cstrong\u003eA GI-Certified Pure Pashmina Sozni Palla Shawl in Warm Beige\u003c\/strong\u003e — the prestige of Kashmir's hand-embroidery tradition in the grand palla end-panels, backed by independent GI authentication of the fibre's Kashmiri origin.\u003c\/p\u003e\u003cp\u003ePalla is the most prestigious placement of embroidery on a Kashmiri shawl — the grand decorative end-panels that crown both terminals of the fabric. A Sozni Shawl Palla carries dense, elaborate hand-embroidery in these panels: full garden scenes (baagh), beloved chinar leaves, or classical boteh (paisley) compositions, each executed stitch by stitch with a single needle.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% GI-Certified Pure Pashmina (Cashmere) — independently authenticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidered palla end-panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. 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Here, the resist-dye process operates across the entire shawl field — yarn by yarn bound and dyed before the loom is threaded, so that the pattern blooms into existence through weaving alone. Geometric expanses, diagonal flows, or abstract colour-fields emerge with the characteristic ikat \"bleed\" at every edge. That feathered boundary is not imprecision — it is proof: no dye-print, no digital transfer, no shortcut of any kind.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Full-canvas Ikat resist-dyed shawl weave\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718161742,"sku":"C29","price":165.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/d5d42d49-il_fullxfull.7971046210_grh3.jpg?v=1778249526"},{"product_id":"sozni-shawl-mocha-brown","title":"Sozni Shawl · Mocha Brown","description":"\u003cp\u003e\u003cstrong\u003eOne needle. Weeks of silence. A masterpiece.\u003c\/strong\u003e The Sozni Shawl in Mocha Brown is the pinnacle of Kashmiri textile artistry — each piece hand-embroidered by master Sozni craftsmen in Kashmir using a single fine needle, working thread by thread into a ground of 100% Pure Pashmina. The result appears painted, not stitched.\u003c\/p\u003e\u003cp\u003eA Sozni Shawl is the pinnacle of Kashmiri textile artistry — each piece hand-embroidered by master Sozni craftsmen using a single fine needle (sozni means \"needle\" in Kashmiri), working thread by thread into a ground of 100% Pure Pashmina. The result is a tapestry of cascading florals, boteh, or landscape motifs so fine they appear painted rather than stitched. No two pieces are identical. Depending on the density of the design, a single shawl can represent weeks or months of uninterrupted work by a single artisan.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718292814,"sku":"C31","price":565.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/6e21946a-il_fullxfull.7971059204_nxle.jpg?v=1778249527"},{"product_id":"sozni-ikat-shawl-mustard-and-denim-blue","title":"Sozni Ikat Shawl · Mustard \u0026 Denim Blue","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Ikat Shawl in Mustard and Denim Blue\u003c\/strong\u003e — the full canvas transformed by resist-dyeing at its grandest scale. Yarn by yarn bound and dyed before the loom is threaded. The feathered edges at every colour boundary are not imprecision — they are proof.\u003c\/p\u003e\u003cp\u003eThe full canvas of a Pashmina shawl, transformed by ikat at its grandest scale. Here, the resist-dye process operates across the entire shawl field — yarn by yarn bound and dyed before the loom is threaded, so that the pattern blooms into existence through weaving alone. Geometric expanses, diagonal flows, or abstract colour-fields emerge with the characteristic ikat \"bleed\" at every edge. That feathered boundary is not imprecision — it is proof: no dye-print, no digital transfer, no shortcut of any kind.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Full-canvas Ikat resist-dyed shawl weave\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718325582,"sku":"C28","price":165.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/d9556dea-il_fullxfull.7971027622_941b.jpg?v=1778249525"},{"product_id":"sozni-shawl-light-brown","title":"Sozni Shawl · Light Brown","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Shawl in Light Brown\u003c\/strong\u003e — hand-embroidered by master Sozni craftsmen in Kashmir using a single fine needle, threading intricate floral, vine, and botanical compositions through the Pashmina ground. Centuries of artisan tradition in every stitch.\u003c\/p\u003e\u003cp\u003eEach piece is worked by master Sozni needle artists from Kashmir, threading fine threads through a pure Pashmina ground to build intricate floral, vine, and botanical compositions. This is craftsmanship that does not announce itself — it is simply, unmistakably, felt.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no blends or synthetics\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store in a cool, dry location away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718554958,"sku":"C24","price":235.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/00052c3d-il_fullxfull.7971019672_97ox.jpg?v=1778249525"},{"product_id":"sozni-hashi-daar-shawl-light-brown","title":"Sozni Hashi Daar Shawl · Light Brown","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Hashi Daar Shawl in Light Brown\u003c\/strong\u003e — defined entirely by its borders. Sozni hand-embroidery runs along all four edges simultaneously, creating a fully framed composition. The undisturbed Pashmina centre breathes between these borders like a silence between sentences.\u003c\/p\u003e\u003cp\u003eHashi Daar — defined entirely by its border. Unlike palla-focused shawls where the end-panels carry the drama, a Hashi Daar Shawl runs its decorative work along all four edges simultaneously, creating a fully framed composition. The hashi itself may be woven in contrasting colour, built with supplementary thread in the loom, or finished with Sozni needle-work embroidery — a continuous frame that commands the whole piece with quiet authority.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered hashi (all-edge border)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718456654,"sku":"C22","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/c0698824-il_fullxfull.7970979016_51x8_a5c26b63-b08c-4033-9a26-2dfa5bc150cf.jpg?v=1778249526"},{"product_id":"kalamkari-shawl-multi-colour","title":"Kalamkari Shawl · Multi-Colour","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina shawl that exists at the boundary between textile and painting\u003c\/strong\u003e — Kalamkari, literally “pen work,” where artisans wield a traditional kalam (reed pen) to hand-apply pigment in flowing botanical, geometric, or narrative motifs. Every line was drawn by a hand. Every colour placed with intention. This is not print.\u003c\/p\u003e\u003cp\u003eKalamkari — literally “pen work” — is one of South Asia's most ancient textile arts, where artisans wield a traditional kalam to hand-apply pigment in flowing botanical, geometric, or narrative motifs. Brought to the finest Pashmina ground, Kalamkari creates a shawl that exists at the boundary between textile and painting: bold in visual story, supremely soft to the touch.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Kalamkari — hand pen-work on Pashmina\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Do not steam iron directly over painted areas. Store flat in a dry, shaded location.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718653262,"sku":"C19","price":975.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/8273d500-il_fullxfull.8018808853_dws1.jpg?v=1778249526"},{"product_id":"reversible-pashmina-shawl-red-and-denim-blue","title":"Reversible Pashmina Shawl · Red \u0026 Denim Blue","description":"\u003cp\u003e\u003cstrong\u003eTwo personalities. One extraordinary Pure Pashmina shawl.\u003c\/strong\u003e The Reversible Double-Shade Pashmina in Red and Denim Blue is woven on the loom in two contrasting tones — an interlocking construction so that each face presents a different, complementary colour. No dye-printing. No appliqué. No embellishment of any kind — only the weaver's complete mastery of thread tension and interlocking planes. Turn it over, and you hold an entirely different shawl.\u003c\/p\u003e\u003cp\u003eA celebration of the fibre itself. The Reversible Double-Shade Pashmina is woven on the loom in two contrasting tones — an interlocking construction so that each face of the shawl presents a different, complementary colour. Two personalities, one extraordinary piece of pure Pashmina.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no blends\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Double-faced reversible plain weave, two-tone loom construction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron gently. Store in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718686030,"sku":"C17","price":260.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/d0ee2322-il_fullxfull.8018347135_kodv.jpg?v=1778249525"},{"product_id":"sozni-hashi-shawl-ivory","title":"Sozni Hashi Shawl · Ivory","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Hashi Shawl in Ivory — an exercise in elegant restraint\u003c\/strong\u003e. The body of the Pashmina breathes undisturbed and pure, while a hand-embroidered border of vine, floral, or geometric motifs defines its perimeter with precision. A flawless hashi is as impressive as any palla — it demands perfect consistency of stitch and scale across the entire border.\u003c\/p\u003e\u003cp\u003eHashi refers to the border — the edge, the frame, the selvage that runs the full length and breadth of the shawl. A Sozni Hashi Shawl is an exercise in elegant restraint: the body of the Pashmina breathes undisturbed and pure, while a hand-embroidered border of vine, floral, or geometric motifs defines its perimeter with precision and discipline.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidery, hashi (all-border) placement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718718798,"sku":"C15","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/365d63e9-il_fullxfull.7969366188_fb2e.jpg?v=1778249529"},{"product_id":"sozni-shawl","title":"Sozni Pashmina Shawl · Ivory","description":"\u003cp\u003e\u003cstrong\u003eOne needle. Weeks of silence. A masterpiece.\u003c\/strong\u003e A Sozni Pashmina Shawl is the pinnacle of Kashmiri textile artistry — each piece hand-embroidered by master Sozni craftsmen using a single fine needle, working thread by thread into a ground of 100% Pure Pashmina. The result is a tapestry of cascading florals, boteh, or landscape motifs so fine they appear painted rather than stitched. No two pieces are identical.\u003c\/p\u003e\u003cp\u003eDepending on the density of the design, a single shawl can represent weeks — or months — of uninterrupted work by a single artisan. This is a piece for life. For passing on.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store in a cool, dry location away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718751566,"sku":"C14","price":490.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/db949b82-il_fullxfull.8017290021_qxu3.jpg?v=1778249525"},{"product_id":"sozni-palla-shawl-red","title":"Sozni Palla Shawl · Red","description":"\u003cp\u003e\u003cstrong\u003eThe most prestigious placement in Kashmiri embroidery — a Sozni Palla Shawl in Red\u003c\/strong\u003e. The grand decorative end-panels carry dense, elaborate hand-embroidery: full garden scenes (baagh), beloved chinar leaves, or classical boteh (paisley) compositions, each executed stitch by stitch with a single needle. The centre field remains in undisturbed pure Pashmina, luminous and feather-soft.\u003c\/p\u003e\u003cp\u003ePalla is the most prestigious placement of embroidery on a Kashmiri shawl — the grand decorative end-panels that crown both terminals of the fabric. This is the grammar of Kashmiri textile excellence.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidered palla end-panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat, avoiding direct contact with embroidered sections. Store in a cool, dry place.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718817102,"sku":"C13","price":490.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/58774236-il_fullxfull.8017278515_pl36.jpg?v=1778249527"},{"product_id":"sozni-shawl-black","title":"Sozni Shawl · Black","description":"\u003cp\u003e\u003cstrong\u003eDramatic yet refined\u003c\/strong\u003e — the ITQĀSH Sozni Shawl in Black is a masterclass in understated luxury, where the depth of night meets centuries of Kashmiri needlework. Against a deep black ground, hand-embroidered motifs appear as if lit from within.\u003c\/p\u003e\u003cp\u003eCrafted from pure Pashmina sourced from the Changthangi goat of Ladakh, this shawl is hand-embroidered using the Sozni technique: a fine needle-point tradition requiring years of apprenticeship to master. Each floral and paisley motif is placed individually by a single artisan — no frame, no machine assistance.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718915406,"sku":"C7","price":630.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/2c9b8989-il_fullxfull.8017014723_qe53.jpg?v=1778249526"},{"product_id":"sozni-shawl-lavender","title":"Sozni Shawl · Lavender","description":"\u003cp\u003e\u003cstrong\u003eSoft as the first light of a Kashmiri spring\u003c\/strong\u003e — the ITQĀSH Sozni Shawl in Lavender carries the gentle romance of hand-embroidered florals against a dreamy, muted ground. Woven from pure Pashmina, embroidered by a single artisan using the Sozni needle tradition.\u003c\/p\u003e\u003cp\u003eEach motif is stitched with a fine single needle, requiring months of painstaking work to complete. The result: a living textile that carries the signature warmth of Pashmina and the soul of Kashmir.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718980942,"sku":"C8","price":630.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/d9f1f567-il_fullxfull.7969252876_ioz2.jpg?v=1778249525"},{"product_id":"italian-design-sozni-shawl-off-white","title":"Italian-Design Sozni Shawl · Off-White","description":"\u003cp\u003e\u003cstrong\u003eWhere the art of Kashmir meets the aesthetic of Italy\u003c\/strong\u003e — the ITQĀSH Italian-Design Sozni Shawl in Off-White is a cross-cultural luxury object. Italian-inspired motifs interpreted through the Sozni needle: one fine needle, no frame, no machine assistance.\u003c\/p\u003e\u003cp\u003eThe base cloth is pure Pashmina, woven from the finest Changthangi fibre — recognised by the Government of India's Geographical Indication registry as authentic Kashmiri Pashmina. The result is a shawl as at home on a Milan terrace as it is on the slopes of the Himalayas.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere, GI-certified) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery, Italian-inspired design\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609719046478,"sku":"C4","price":470.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/3f359b95-il_fullxfull.8016928155_h43z.jpg?v=1778249527"},{"product_id":"sozni-shawl-red","title":"Sozni Shawl · Red","description":"\u003cp\u003e\u003cstrong\u003eBold, ceremonial, and deeply rooted in Kashmiri tradition\u003c\/strong\u003e — the ITQĀSH Sozni Shawl in Red is a statement of heritage luxury, hand-embroidered by master artisans and authenticated with the Government of India's Geographical Indication (GI) certification.\u003c\/p\u003e\u003cp\u003eOver the rich red ground, Sozni embroidery is applied by a single artisan working with a fine needle over months of painstaking effort. No frame. No machine. Only hands, thread, and generations of inherited knowledge.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere, GI-certified) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609719112014,"sku":"C1","price":1050.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/b7619764-il_fullxfull.7968733132_mtbi.jpg?v=1778249528"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/collections\/5d8493e0-il_fullxfull.7972589966_nww7.jpg?v=1778688468","url":"https:\/\/www.itqash.com\/collections\/shawls.oembed","provider":"ITQĀSH","version":"1.0","type":"link"}