{"title":"Our Heritage","description":"\u0026lt;p\u0026gt;A curated selection of pieces that carry the deepest roots of Kashmiri textile heritage — GI-certified Pashmina, rare Kani loom-woven compositions, and embroidery traditions passed through bloodlines over generations. These are not just shawls. They are heirlooms.\u0026lt;\/p\u0026gt;","products":[{"product_id":"sozni-palla-shawl-with-tilla-taupe-grey","title":"Sozni Palla Shawl with Tilla · Taupe-Grey","description":"\u003cp\u003e\u003cstrong\u003eThree traditions woven into one extraordinary Pure Pashmina shawl\u003c\/strong\u003e — the Sozni needle builds the palla embroidery; Tilla genuine gold and silver metallic thread is hand-applied to illuminate the most deliberate points of the composition. A piece historically associated with royalty, made to the same standard today.\u003c\/p\u003e\u003cp\u003eThree traditions in one. The Sozni needle's botanical precision builds the palla embroidery; Tilla — genuine gold or silver metallic thread — is hand-applied to accent and illuminate the most deliberate points of the composition. The Tilla does not replace the Sozni work; it extends it into the realm of ceremonial dress. A piece historically associated with royalty, now made to the same standard.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered palla with genuine Tilla (gold\/silver thread) accents\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609716982094,"sku":"C65","price":560.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/53f20e6b-il_fullxfull.8027083693_dcjp.jpg?v=1778249523"},{"product_id":"sozni-jama-shawl-peach","title":"Sozni Jama Shawl · Peach","description":"\u003cp\u003e\u003cstrong\u003eThe apex of Kashmiri textile artistry — a Pure Pashmina Sozni Jama Shawl in Peach\u003c\/strong\u003e where embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. One needle, one hand, one artisan's months of uninterrupted work — a textile painting.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717047630,"sku":"C66","price":1245.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/8436f162-il_fullxfull.7979141506_fjlc.jpg?v=1778249524"},{"product_id":"gi-certified-sozni-jaali-shawl","title":"GI-Certified Sozni Jaali Shawl","description":"\u003cp\u003e\u003cstrong\u003eGI-certified Pure Pashmina — authenticity independently verified\u003c\/strong\u003e — with a woven Sozni jaali open-lattice structure achieved entirely at the loom through the weaver's mastery of warp and weft. The GI certification confirms fibre origin; the jaali weave confirms the weaver's mastery of structure.\u003c\/p\u003e\u003cp\u003eGI-certified Pure Pashmina with a woven jaali structure — the open lattice achieved entirely at the loom through the weaver's manipulation of warp and weft, creating geometric open-work sections without any embroidery. The GI certification confirms the fibre's Kashmiri origin; the jaali weave confirms the weaver's mastery of structure.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% GI-Certified Pure Pashmina (Cashmere) — independently authenticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Woven Sozni jaali open-lattice structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717309774,"sku":"C58","price":560.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/6f142278-il_fullxfull.8020790575_kr14.jpg?v=1778249522"},{"product_id":"sozni-jama-shawl-natural-sand","title":"Sozni Jama Shawl · Natural Sand","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Jama Shawl in Natural Sand\u003c\/strong\u003e — the entire surface covered in continuous hand-embroidery by a single Kashmiri artisan. No ground left unworked. A textile painting that takes months to complete.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717342542,"sku":"C56","price":765.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/a55f7176-il_fullxfull.8020770959_fr9u.jpg?v=1778249522"},{"product_id":"sozni-dordaar-shawl-natural-white","title":"Sozni Dordaar Shawl · Natural White","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Dordaar Shawl in Natural White\u003c\/strong\u003e — defined by a continuous hand-embroidered border running the full perimeter of the cloth. The border frames the luminous plain Pashmina interior with a precise circuit of hand-stitched florals, vines, and geometric forms.\u003c\/p\u003e\u003cp\u003eDordaar — bearing a defined border. A Pashmina shawl where Sozni hand-embroidery creates a continuous decorative band running the full perimeter of the cloth. The border frames the luminous plain Pashmina interior with a precise circuit of hand-stitched florals, vines, or geometric forms. Where the hashi border is often narrow, the dordaar may be wider and more elaborate in its ambition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered dordaar (continuous perimeter border)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717604686,"sku":"C51","price":495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/554dc803-il_fullxfull.7972748902_owfz.jpg?v=1778249524"},{"product_id":"kalamkari-sozni-jama-shawl-multi-colour","title":"Kalamkari Sozni Jama Shawl · Multi-Colour","description":"\u003cp\u003e\u003cstrong\u003eTwo ancient arts. One extraordinary Pure Pashmina shawl.\u003c\/strong\u003e Kalamkari pen-work builds hand-drawn botanical compositions across the full surface. Over and around these, Sozni needle-embroidery adds three-dimensional texture and dimensional stitching that lifts the surface. Jama means complete coverage — both techniques operate across the full cloth. Among the most complex pieces in the ITQĀSH collection.\u003c\/p\u003e\u003cp\u003eTwo ancient arts, one extraordinary piece. Kalamkari pen-work builds the primary design — hand-drawn botanical or classical compositions across the full shawl surface. Over and around these, Sozni needle-embroidery adds three-dimensional texture: floral accents, outline reinforcement, dimensional stitching that lifts the surface. Jama means complete coverage; both techniques operate across the full cloth. Among the most complex pieces in the ITQĀSH collection.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Kalamkari hand pen-work with Sozni full-coverage embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717932366,"sku":"C38","price":970.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/5d8493e0-il_fullxfull.7972589966_nww7.jpg?v=1778249523"},{"product_id":"sozni-jama-shawl-green","title":"Sozni Jama Shawl · Green","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Jama Shawl in Green\u003c\/strong\u003e — the entire surface covered in hand-embroidery by a single artisan over months of uninterrupted work. This is the most labour-intensive piece in the Kashmiri embroidery tradition. A textile painting.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717997902,"sku":"C40","price":1100.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/fe582863-il_fullxfull.7972608118_gagy.jpg?v=1778249523"},{"product_id":"gi-certified-sozni-dordaar-shawl","title":"GI-Certified Sozni Dordaar Shawl","description":"\u003cp\u003e\u003cstrong\u003eGI-certified Pure Pashmina with Sozni hand-embroidered dordaar perimeter border\u003c\/strong\u003e — the most rigorous provenance guarantee available for Kashmiri textile, combined with a continuous hand-stitched border of defined width and ambition.\u003c\/p\u003e\u003cp\u003eAll the qualities of the Sozni Dordaar Shawl, with GI certification independently authenticating the Pashmina fibre's Kashmiri origin. The GI mark verifies fibre, spinning method, and weaving location — the most rigorous provenance guarantee available for Kashmiri textile. This piece carries both that verification and a hand-embroidered Sozni perimeter border of defined width.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% GI-Certified Pure Pashmina (Cashmere) — independently authenticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered dordaar (continuous perimeter border)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718096206,"sku":"C35","price":495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/a3fc1d39-il_fullxfull.8020509343_73tb.jpg?v=1778249527"},{"product_id":"gi-certified-sozni-jaali-shawl-2","title":"GI-Certified Sozni Jaali Shawl (II)","description":"\u003cp\u003e\u003cstrong\u003eThe intersection of three pillars of Kashmiri textile mastery\u003c\/strong\u003e — GI-certified Pure Pashmina, Sozni hand-embroidery, and jaali open-lattice work. Each quality alone marks a distinguished piece; together they define something genuinely rare.\u003c\/p\u003e\u003cp\u003eThe intersection of three pillars: GI-certified Pashmina, Sozni hand-embroidery, and jaali open-lattice work. The certification confirms origin; the Sozni needle builds the embroidered components; the jaali sections create architectural open-work through the cloth. Each of these qualities alone marks a distinguished piece — together they define something genuinely rare.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% GI-Certified Pure Pashmina (Cashmere) — independently authenticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered jaali open-lattice sections\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718194510,"sku":"C36","price":560.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/4cc24797-il_fullxfull.7972571466_4qb7.jpg?v=1778249523"},{"product_id":"sozni-jama-shawl","title":"Sozni Jama Shawl","description":"\u003cp\u003e\u003cstrong\u003eThe pinnacle of Kashmiri textile artistry — a Pure Pashmina Sozni Jama Shawl\u003c\/strong\u003e. Every part of the Pashmina ground is worked by a single artisan's hand. One needle. Months of uninterrupted work. A tapestry dense enough to be called a textile painting.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718128974,"sku":"C34","price":900.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/358710f0-il_fullxfull.8020497347_b4jd.jpg?v=1778249527"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/collections\/a3fc1d39-il_fullxfull.8020509343_73tb.jpg?v=1778688458","url":"https:\/\/www.itqash.com\/collections\/our-heritage.oembed","provider":"ITQĀSH","version":"1.0","type":"link"}