{"title":"New Arrivals","description":"The latest additions to ITQASH — freshly arrived from the workshops of Kashmir. Each piece handcrafted using techniques unchanged for centuries.","products":[{"product_id":"sozni-palla-shawl-red","title":"Sozni Palla Shawl · Red","description":"\u003cp\u003e\u003cstrong\u003eThe most prestigious placement in Kashmiri embroidery — a Sozni Palla Shawl in Red\u003c\/strong\u003e. The grand decorative end-panels carry dense, elaborate hand-embroidery: full garden scenes (baagh), beloved chinar leaves, or classical boteh (paisley) compositions, each executed stitch by stitch with a single needle. The centre field remains in undisturbed pure Pashmina, luminous and feather-soft.\u003c\/p\u003e\u003cp\u003ePalla is the most prestigious placement of embroidery on a Kashmiri shawl — the grand decorative end-panels that crown both terminals of the fabric. This is the grammar of Kashmiri textile excellence.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidered palla end-panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat, avoiding direct contact with embroidered sections. Store in a cool, dry place.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718817102,"sku":"C13","price":490.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/58774236-il_fullxfull.8017278515_pl36.jpg?v=1778249527"},{"product_id":"sozni-stole-turquoise-blue","title":"Sozni Stole · Turquoise Blue","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Stole in Turquoise Blue\u003c\/strong\u003e — hand-embroidered by master Sozni needle artists from Kashmir, each piece building intricate floral, vine, and botanical compositions through the Pashmina ground. This is craftsmanship that does not announce itself — it is simply, unmistakably, felt.\u003c\/p\u003e\u003cp\u003eEach piece is worked by master Sozni needle artists from Kashmir, threading fine threads through a pure Pashmina ground with a single needle. It drapes elegantly over the shoulder or across the neck, carrying centuries of artisan tradition in its every stitch.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no blends or synthetics\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 70 × 200 cm \/ 28 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store in a cool, dry location away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718849870,"sku":"C11","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/a46a1036-il_fullxfull.8017259911_esru.jpg?v=1778249525"},{"product_id":"sozni-jaali-stole-white","title":"Sozni Jaali Stole · White","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Jaali Stole in White — a feat of visual illusion\u003c\/strong\u003e. The artisan works Sozni stitches in an open, geometric mesh pattern creating the appearance of a delicate screen across the fabric's surface. Light passes differently through the embroidered sections, giving the piece an almost architectural quality. It does not simply drape — it performs.\u003c\/p\u003e\u003cp\u003eFrom the Persian for “net” or “lattice,” Jaali embroidery on Pashmina is a feat of visual illusion. A Sozni Jaali Stole is among the most technically demanding pieces in the Kashmir embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni hand-embroidered jaali (open geometric mesh)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 70 × 200 cm \/ 28 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Handle with care around open-work sections. Steam iron lightly. Store flat in a shaded location.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718882638,"sku":"C10","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/0b8d2f9c-il_fullxfull.8017219423_1yvu.jpg?v=1778249527"},{"product_id":"sozni-stole-multi-colour","title":"Sozni Stole · Multi-Colour","description":"\u003cp\u003e\u003cstrong\u003eA celebration of Kashmir's master embroiderers\u003c\/strong\u003e — the ITQĀSH Sozni Stole in Multi-Colour unites vibrant hues in a single hand-stitched composition. Proof that true luxury is made by hand, one thread at a time.\u003c\/p\u003e\u003cp\u003eWoven from the finest grade of pure Pashmina — sourced from Changthangi goats in the high-altitude Himalayan meadows of Ladakh — this stole wraps you in unmatched softness while its multi-colour Sozni embroidery tells a story of centuries-old craft. Each design is drawn freehand by a \u003cem\u003enaqshband\u003c\/em\u003e (pattern master) and stitched by a \u003cem\u003ekarigaar\u003c\/em\u003e working entirely without frame or guide.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery, multi-colour motifs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 70 × 200 cm \/ 28 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718948174,"sku":"C9","price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/69cff4fd-il_fullxfull.7969254480_txch.jpg?v=1778249527"},{"product_id":"sozni-shawl-black","title":"Sozni Shawl · Black","description":"\u003cp\u003e\u003cstrong\u003eDramatic yet refined\u003c\/strong\u003e — the ITQĀSH Sozni Shawl in Black is a masterclass in understated luxury, where the depth of night meets centuries of Kashmiri needlework. Against a deep black ground, hand-embroidered motifs appear as if lit from within.\u003c\/p\u003e\u003cp\u003eCrafted from pure Pashmina sourced from the Changthangi goat of Ladakh, this shawl is hand-embroidered using the Sozni technique: a fine needle-point tradition requiring years of apprenticeship to master. Each floral and paisley motif is placed individually by a single artisan — no frame, no machine assistance.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718915406,"sku":"C7","price":630.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/2c9b8989-il_fullxfull.8017014723_qe53.jpg?v=1778249526"},{"product_id":"sozni-shawl-lavender","title":"Sozni Shawl · Lavender","description":"\u003cp\u003e\u003cstrong\u003eSoft as the first light of a Kashmiri spring\u003c\/strong\u003e — the ITQĀSH Sozni Shawl in Lavender carries the gentle romance of hand-embroidered florals against a dreamy, muted ground. Woven from pure Pashmina, embroidered by a single artisan using the Sozni needle tradition.\u003c\/p\u003e\u003cp\u003eEach motif is stitched with a fine single needle, requiring months of painstaking work to complete. The result: a living textile that carries the signature warmth of Pashmina and the soul of Kashmir.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718980942,"sku":"C8","price":630.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/d9f1f567-il_fullxfull.7969252876_ioz2.jpg?v=1778249525"},{"product_id":"italian-design-sozni-shawl-off-white","title":"Italian-Design Sozni Shawl · Off-White","description":"\u003cp\u003e\u003cstrong\u003eWhere the art of Kashmir meets the aesthetic of Italy\u003c\/strong\u003e — the ITQĀSH Italian-Design Sozni Shawl in Off-White is a cross-cultural luxury object. Italian-inspired motifs interpreted through the Sozni needle: one fine needle, no frame, no machine assistance.\u003c\/p\u003e\u003cp\u003eThe base cloth is pure Pashmina, woven from the finest Changthangi fibre — recognised by the Government of India's Geographical Indication registry as authentic Kashmiri Pashmina. The result is a shawl as at home on a Milan terrace as it is on the slopes of the Himalayas.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere, GI-certified) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery, Italian-inspired design\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609719046478,"sku":"C4","price":470.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/3f359b95-il_fullxfull.8016928155_h43z.jpg?v=1778249527"},{"product_id":"sozni-stole","title":"Sozni Pashmina Stole · Natural","description":"\u003cp\u003e\u003cstrong\u003eA foundational piece in the language of Kashmiri luxury\u003c\/strong\u003e — the ITQĀSH Sozni Pashmina Stole is a heritage textile refined over generations. Woven from 100% pure Pashmina, hand-embroidered using the centuries-old Sozni single-needle technique.\u003c\/p\u003e\u003cp\u003eAcross this silken ground, Kashmiri artisans trace intricate floral and arabesque motifs entirely by hand — without frame or mechanical aid. A slow, meditative process. The result is a stole of understated, enduring elegance.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery, classic botanical motifs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 70 × 200 cm \/ 28 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609719013710,"sku":"C3","price":470.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/44bddb2e-il_fullxfull.7968935270_oy8l.jpg?v=1778249526"},{"product_id":"sozni-stole-baby-pink","title":"Sozni Stole · Baby Pink \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eA duet of softness and sophistication\u003c\/strong\u003e — the ITQĀSH Sozni Stole in Baby Pink \u0026amp; Grey pairs two of the most effortlessly elegant tones in a hand-embroidered composition designed to be worn across every season and occasion.\u003c\/p\u003e\u003cp\u003eWoven from pure Pashmina, the rare natural fibre combed from Changthangi goats in the high-altitude Ladakhi plateau. Over this dual-toned ground, Kashmiri artisans work the Sozni technique — a needle-point embroidery tradition requiring years of training to master.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery, dual-tone ground\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 70 × 200 cm \/ 28 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609719079246,"sku":"C2","price":490.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/0e275bd9-il_fullxfull.7968739536_s6nr.jpg?v=1778249530"},{"product_id":"sozni-shawl-red","title":"Sozni Shawl · Red","description":"\u003cp\u003e\u003cstrong\u003eBold, ceremonial, and deeply rooted in Kashmiri tradition\u003c\/strong\u003e — the ITQĀSH Sozni Shawl in Red is a statement of heritage luxury, hand-embroidered by master artisans and authenticated with the Government of India's Geographical Indication (GI) certification.\u003c\/p\u003e\u003cp\u003eOver the rich red ground, Sozni embroidery is applied by a single artisan working with a fine needle over months of painstaking effort. No frame. No machine. Only hands, thread, and generations of inherited knowledge.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere, GI-certified) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609719112014,"sku":"C1","price":1050.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/b7619764-il_fullxfull.7968733132_mtbi.jpg?v=1778249528"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/collections\/0e275bd9-il_fullxfull.7968739536_s6nr.jpg?v=1778688454","url":"https:\/\/www.itqash.com\/collections\/new-arrivals.oembed","provider":"ITQĀSH","version":"1.0","type":"link"}