{"title":"Home page","description":"A curated edit of ITQASH's most exceptional pieces — where Pure Pashmina meets centuries of Kashmiri craft. Each one made by a single artisan's hand in Kashmir's Himalayan valleys.","products":[{"product_id":"sozni-jama-shawl-peach","title":"Sozni Jama Shawl · Peach","description":"\u003cp\u003e\u003cstrong\u003eThe apex of Kashmiri textile artistry — a Pure Pashmina Sozni Jama Shawl in Peach\u003c\/strong\u003e where embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. One needle, one hand, one artisan's months of uninterrupted work — a textile painting.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717047630,"sku":"C66","price":1245.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/8436f162-il_fullxfull.7979141506_fjlc.jpg?v=1778249524"},{"product_id":"sozni-jama-shawl-mauve-pink","title":"Sozni Jama Shawl · Mauve-Pink","description":"\u003cp\u003e\u003cstrong\u003eThe apex of Kashmiri embroidery — a Pure Pashmina Sozni Jama Shawl in Mauve Pink\u003c\/strong\u003e. Every centimetre of the Pashmina ground is worked by a single artisan's hand over months of uninterrupted Sozni needlework. A textile painting in mauve and rose tones.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717113166,"sku":"C63","price":765.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/dec7533c-il_fullxfull.7979103988_ep3k.jpg?v=1778249523"},{"product_id":"sozni-jama-shawl-muted-rosewood","title":"Sozni Jama Shawl · Muted Rosewood","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Jama Shawl in Muted Rosewood\u003c\/strong\u003e — the entire surface covered in hand-embroidery, leaving no part of the Pashmina ground unworked. One artisan. One needle. Months of silence. A textile painting in rose and wood tones.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717277006,"sku":"C61","price":765.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/6ad03d6e-il_fullxfull.7979086324_6lnj.jpg?v=1778249523"},{"product_id":"kalamkari-sozni-jama-shawl-multi-colour","title":"Kalamkari Sozni Jama Shawl · Multi-Colour","description":"\u003cp\u003e\u003cstrong\u003eTwo ancient arts. One extraordinary Pure Pashmina shawl.\u003c\/strong\u003e Kalamkari pen-work builds hand-drawn botanical compositions across the full surface. Over and around these, Sozni needle-embroidery adds three-dimensional texture and dimensional stitching that lifts the surface. Jama means complete coverage — both techniques operate across the full cloth. Among the most complex pieces in the ITQĀSH collection.\u003c\/p\u003e\u003cp\u003eTwo ancient arts, one extraordinary piece. Kalamkari pen-work builds the primary design — hand-drawn botanical or classical compositions across the full shawl surface. Over and around these, Sozni needle-embroidery adds three-dimensional texture: floral accents, outline reinforcement, dimensional stitching that lifts the surface. Jama means complete coverage; both techniques operate across the full cloth. Among the most complex pieces in the ITQĀSH collection.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Kalamkari hand pen-work with Sozni full-coverage embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717932366,"sku":"C38","price":970.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/5d8493e0-il_fullxfull.7972589966_nww7.jpg?v=1778249523"},{"product_id":"sozni-jama-shawl-green","title":"Sozni Jama Shawl · Green","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina Sozni Jama Shawl in Green\u003c\/strong\u003e — the entire surface covered in hand-embroidery by a single artisan over months of uninterrupted work. This is the most labour-intensive piece in the Kashmiri embroidery tradition. A textile painting.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609717997902,"sku":"C40","price":1100.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/fe582863-il_fullxfull.7972608118_gagy.jpg?v=1778249523"},{"product_id":"sozni-jama-shawl","title":"Sozni Jama Shawl","description":"\u003cp\u003e\u003cstrong\u003eThe pinnacle of Kashmiri textile artistry — a Pure Pashmina Sozni Jama Shawl\u003c\/strong\u003e. Every part of the Pashmina ground is worked by a single artisan's hand. One needle. Months of uninterrupted work. A tapestry dense enough to be called a textile painting.\u003c\/p\u003e\u003cp\u003eJama — complete. A shawl where Sozni embroidery covers the entire surface, leaving no part of the Pashmina ground unworked. Thread by thread, one needle, one hand: a single artisan's months of continuous work building a tapestry dense enough to be called a textile painting. This is the most labour-intensive piece in the Kashmiri embroidery tradition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni full-coverage hand-embroidery (Jama)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718128974,"sku":"C34","price":900.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/358710f0-il_fullxfull.8020497347_b4jd.jpg?v=1778249527"},{"product_id":"kalamkari-shawl-multi-colour","title":"Kalamkari Shawl · Multi-Colour","description":"\u003cp\u003e\u003cstrong\u003eA Pure Pashmina shawl that exists at the boundary between textile and painting\u003c\/strong\u003e — Kalamkari, literally “pen work,” where artisans wield a traditional kalam (reed pen) to hand-apply pigment in flowing botanical, geometric, or narrative motifs. Every line was drawn by a hand. Every colour placed with intention. This is not print.\u003c\/p\u003e\u003cp\u003eKalamkari — literally “pen work” — is one of South Asia's most ancient textile arts, where artisans wield a traditional kalam to hand-apply pigment in flowing botanical, geometric, or narrative motifs. Brought to the finest Pashmina ground, Kalamkari creates a shawl that exists at the boundary between textile and painting: bold in visual story, supremely soft to the touch.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Kalamkari — hand pen-work on Pashmina\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Do not steam iron directly over painted areas. Store flat in a dry, shaded location.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609718653262,"sku":"C19","price":975.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/8273d500-il_fullxfull.8018808853_dws1.jpg?v=1778249526"},{"product_id":"sozni-shawl-red","title":"Sozni Shawl · Red","description":"\u003cp\u003e\u003cstrong\u003eBold, ceremonial, and deeply rooted in Kashmiri tradition\u003c\/strong\u003e — the ITQĀSH Sozni Shawl in Red is a statement of heritage luxury, hand-embroidered by master artisans and authenticated with the Government of India's Geographical Indication (GI) certification.\u003c\/p\u003e\u003cp\u003eOver the rich red ground, Sozni embroidery is applied by a single artisan working with a fine needle over months of painstaking effort. No frame. No machine. Only hands, thread, and generations of inherited knowledge.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Pashmina (Cashmere, GI-certified) — no silk, viscose, or synthetic fibres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Sozni single-needle hand-embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 100 × 200 cm \/ 40 × 80 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Steam iron on low heat. Store flat, away from sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ITQĀSH","offers":[{"title":"Default Title","offer_id":59609719112014,"sku":"C1","price":1050.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/files\/b7619764-il_fullxfull.7968733132_mtbi.jpg?v=1778249528"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/9975\/2014\/collections\/8436f162-il_fullxfull.7979141506_fjlc.jpg?v=1778688430","url":"https:\/\/www.itqash.com\/collections\/frontpage.oembed","provider":"ITQĀSH","version":"1.0","type":"link"}